Leveraging Employee Benefits to Strengthen Company Culture and Retention
Company culture is a top factor that employees consider when evaluating engagement and satisfaction at work.
In fact, 78% of employees say culture is more important than salary when it comes to job satisfaction. The perks, programs and policies an organization provides offer prime opportunities to align with and promote desired cultural values.
Using employee benefits strategically can differentiate your company, unify staff and reduce turnover.
Define Your Ideal Culture
Start by identifying the types of values, traits and behaviors you aim to foster among employees. Are you promoting a collaborative environment? An innovative mindset? Work-life balance? You can distill the culture you want into core words and phrases to guide decisions. Promote this vision regularly through multiple channels.
Offer Benefits That Reflect Culture
Take stock of current offerings and look for gaps where changes could better align. For a family-first culture, consider adding or increasing parental leave and child care benefits. To encourage growth, offer tuition reimbursement or career development workshops. Wellness days, gym discounts and stress management reflect an emphasis on work-life balance and preventative self-care.
Promote Cultural Benefits
Many providers have helpful materials you can utilize like posters, emails, guides and webinars to educate employees on relevant offerings. Host benefits fairs to create buzz. Have ambassadors share personal stories on how they’ve used key programs. Recognizing employees for taking advantage of culture-focused benefits reinforces their importance.
Track Metrics Relevant to Culture
Look at usage rates, participation trends, and ROI on programs that relate to cultural priorities. For example, monitor the return rate from family leave to evaluate if extended times better support that value. Gather feedback through surveys and exit interviews to guide enhancements. Refine offerings continuously to align with your culture as the business evolves.
Partner with a Benefits Broker Aligned to Culture
An experienced benefits broker becomes an invaluable ally for identifying offerings that truly match company culture and employee needs. Rather than focusing only on cost containment, an ideal broker starts by understanding your cultural vision for the workplace. They proactively bring you options that reinforce those values.
Why Employee Benefits NJ Excels at Culture Consulting
Employee Benefits NJ has proven success helping organizations leverage benefits for strengthening culture and retention. Their philosophy begins with understanding each client’s unique workplace culture and employee population. The expert team provides strategic guidance on tailoring offerings that promote engagement around company values. They handle all aspects from recommendations, compliance, enrollment and beyond.
For any New Jersey business seeking to get the most cultural impact and ROI from their employee benefits, Employee Benefits NJ is a top choice to evaluate. Reach out for a consultation on the smartest ways to utilize benefits for supporting your cultural priorities in the years ahead.
Make employee benefits a critical piece of your culture and retention strategy. Convey values through the programs you provide. Partner with experts like Employee Benefits NJ to maximize opportunities. Employees will feel genuinely supported when your offerings match the culture being promoted.
Focusing on culture building through your benefits program requires commitment but pays long-term dividends for satisfaction, unity and retention. What values matter most to your organization and team? Make benefits decisions through that cultural lens.
